(Website Redesign)
Redesign your website
without losing your
search rankings.
WebAnts is a London website redesign agency. We rebuild tired, slow, and underperforming websites, improving conversions, Core Web Vitals, and SEO rankings, with a comprehensive redirect map and crawl testing before every launch.
Get a free quote
4–8 wks
Typical redesign timeline
100%
SEO equity preserved
4.9★
Rated on Google & Clutch
£0
Prepayment required
(What we do)
Every type of redesign,
handled end-to-end.
01
Full Website Redesigns
End-to-end redesign from strategy and wireframes through Figma design to rebuilt, live site. New architecture, new copy brief, and a 301 redirect map to preserve every ranking page.
02
SEO-Safe Migrations
Comprehensive redirect mapping, canonical tags, and crawl testing before go-live. We protect domain authority and keyword rankings through platform changes and URL structure updates.
03
Platform Migrations
Move from any platform to any platform, Wix to WordPress, Squarespace to Webflow, legacy PHP to Next.js. Content migration, image optimisation, and DNS cutover included.
04
Core Web Vitals Rebuild
Performance-first redesigns scoring 90+ on Lighthouse. Image optimisation, font loading strategy, JavaScript deferral, and CDN configuration baked into the build from day one.
05
Conversion Rate Optimisation
UX audit of your current site, heatmap analysis, and a redesign built around converting visitors. Clearer CTAs, faster load times, better social proof placement, and mobile-first layouts.
06
Rebranding to New Site
Launching a new brand identity? We translate your new brand guidelines, colours, typography, tone, into a pixel-perfect website that reflects the rebrand consistently across every page.
07
Content Architecture Restructure
Flatten confusing navigation, consolidate thin pages, build new service or product page templates, and restructure internal linking, all with an eye on SEO impact at every step.
08
Homepage-Only Refresh
Not ready for a full redesign? We rebuild just the homepage, new hero, improved messaging, faster load time, and stronger CTAs, for a fraction of a full rebuild cost.
(How we work)
Audit first.
Build second.
Audit
We crawl your existing site, review Analytics data, and produce a written audit covering SEO, performance, UX, and conversion issues before a single wireframe is drawn.
Design
Figma wireframes, then polished designs. You approve one page at a time, no big reveal, no wasted rounds. Brand, messaging, and layout all resolved before build.
Build & Migrate
New site built on staging. 301 redirect map implemented. Content migrated. Performance benchmarked. Full crawl check before DNS cutover.
Launch & Monitor
Go-live, Google Search Console monitoring for crawl errors, and two weeks of post-launch fixes included. Optional ongoing maintenance plan available.
(Deliverables)
Everything you need
to relaunch with confidence.
- Pre-redesign site audit report
- Figma wireframes & final designs
- 301 redirect map
- Built & migrated site
- Core Web Vitals report (pre & post)
- Google Search Console setup
- XML sitemap & robots.txt
- Two weeks post-launch support
(Tools & platforms)
“WebAnts built something better than I’d ever imagined, shipped faster than any agency I’ve worked with.”
LaTisha Ebanks
Marketing Director, North Pointe Marketing
(FAQ)
Common questions about
website redesigns.
Will a redesign hurt my Google rankings?
A poorly executed redesign can. A well-planned one won't, and often improves rankings. The key is a comprehensive 301 redirect map (old URLs → new URLs), preserving on-page SEO elements (title tags, meta descriptions, heading structure), and thorough crawl testing before go-live. We treat SEO preservation as a primary deliverable, not an afterthought.
How long does a website redesign take?
A homepage redesign typically takes 2–3 weeks. A full site redesign, 10 to 30 pages, typically takes 4–8 weeks. A large content-heavy redesign with platform migration can take 8–16 weeks. Timeline depends on content readiness, feedback turnaround, and scope. We agree a firm schedule before work begins.
Do you keep the same CMS or can we switch platforms?
Either. If your current CMS works for you, we rebuild the theme and keep everything else. If you want to move platforms, for example, from an aging WordPress site to a faster Next.js or Webflow build, we manage the full migration including content transfer, image optimisation, and DNS cutover.
Do you redesign only the homepage or the whole site?
Both options are available. A homepage-only refresh is a great way to update the most important page quickly and affordably. A full redesign covers all page templates, navigation, footer, and internal pages. We scope whichever is right for your current situation and budget.
How much does a website redesign cost?
A homepage redesign starts from around £1,500–£3,000. A full 10–20 page website redesign typically costs £5,000–£15,000 depending on complexity and platform. Platform migrations with content transfer add £1,000–£3,000. Flat written quote after a free 30-min discovery call, no hourly estimates.
Can you improve our conversion rate as part of the redesign?
Yes, conversion rate optimisation is built into every redesign we do. We review heatmaps, analytics data, and user feedback before designing, then make deliberate decisions about CTA placement, form length, social proof positioning, and page hierarchy. Post-launch, we track changes in conversion rate and adjust during the two-week support window.
Ready for a website that actually works? →
Free 30-min discovery call. Flat quote. No prepayment.
WebAnts is a London website redesign agency. We rebuild tired, slow, and underperforming websites, improving conversions, Core Web Vitals, and SEO rankings without losing domain authority. Full redesigns, platform migrations, homepage refreshes, and SEO-safe 301 redirect mapping. Based in London, serving UK and worldwide clients. 4.9★ rated.