(Web Design · Therapists & Coaches)
Therapist websites that
turn searches into
first sessions.
WebAnts builds websites for therapists, counsellors and life coaches across London and the UK. Warm, safe designs with online booking, GDPR-compliant forms, and local SEO that reduces your reliance on directories.
What your site needs to do
- →Warm, safe design aesthetic that reduces anxiety for first-time enquirers
- →Specialist modality pages, CBT, EMDR, ACT, somatic therapy, IFS, psychodynamic
- →Online booking with intake form and automatic confirmation emails
- →BACP / UKCP / ICF / BPS accreditation badges and ethics statements
- →GDPR-compliant contact forms with data processing notices
- →FAQ section addressing first-session anxiety and what to expect
- →Sliding-scale or pricing transparency page to reduce email friction
- →Blog or resource hub to rank for therapeutic search terms over time
Common problem
Dependent on Psychology Today for referrals
Directory profiles are rented audience. Your own site ranking for "CBT therapist [area]" builds an asset you own, and converts at a higher rate because prospects choose you, not a list.
Common problem
Website tone feels clinical or corporate
Prospective clients are often anxious about reaching out. A cold or generic design raises the barrier to contact. Warmth, clarity, and safety signals are the conversion mechanism here.
Common problem
No online booking, email or phone only
Many people searching for therapy do so late at night or during a moment of readiness. Requiring them to send an email and wait loses that window, especially for anxious first-time enquirers.
Common problem
Accreditation not prominently displayed
BACP or UKCP membership is a primary trust signal for new clients and GPs making referrals. If it's buried in a footer or an "About" paragraph, it's doing a fraction of its potential work.
(What we build)
Built for therapists
who want clients to find them.
01
Modality & Speciality Pages
Dedicated pages for each therapeutic modality you practise, CBT, EMDR, ACT, somatic, IFS, psychodynamic, written to rank for "[modality] therapist [city]" searches and explain what clients can expect from each approach.
02
Online Booking & Intake Forms
Direct integration with Calendly, Acuity, Jane App, or a custom booking system, with a built-in intake questionnaire so you arrive at a first session informed. Automated reminders reduce no-shows without extra admin.
03
Credentials & Ethics Pages
Prominently displayed BACP, UKCP, ICF, or BPS registration, supervision statements, and professional ethics commitments, structured to build trust with both individual clients and GP referrers.
04
GDPR-Compliant Contact & Data Handling
All contact forms built with data processing notices, encrypted submissions, and retention policy statements. Sensitive health information is handled according to ICO guidance, we flag any gaps in your current setup.
05
FAQ & First-Session Guidance
A detailed FAQ section addressing the questions anxious first-timers ask, what happens in a first session, how long therapy takes, what confidentiality means, how to refer a friend. Reduces email friction and builds trust before contact.
06
Resource Hub & Blog for SEO
A structured blog or resource library lets you publish guides on anxiety, depression, relationships, or work stress, the topics your ideal clients are searching. Over time, these pages build organic traffic independently of directories.
(How we work)
From brief to live
in 2–4 weeks.
Discovery
A free 30-min call to understand your modalities, client focus areas, current referral sources, and what's missing from your online presence. Flat quote within 24 hours.
Design
Warm, considered Figma designs that reflect your practice ethos, colour palette, tone, and layout all approved before build. Safe, human, and professional without being corporate.
Build
Booking integration, modality pages, GDPR forms, and credentials pages, built on a staging environment with weekly updates. Accessibility checked throughout.
Launch & Grow
Go-live, Google Search Console setup, and Google Business Profile optimisation. Optional content support to publish therapeutic articles and grow organic rankings over time.
(Start a project)
Free 30-min call.
Flat written quote.
No prepayment.
Tell us about your practice. We’ll review your current setup, discuss your modalities, client focus, and growth goals, and send a flat quote within 24 hours. No pressure, just a straight conversation about what will work.
(FAQ)
Questions from therapists
about getting found online.
How much does a therapist or coach website cost?
A professional therapy or coaching website with modality pages, online booking, GDPR-compliant forms, and credentials pages typically costs £1,500–£5,000 depending on the number of pages, booking platform complexity, and whether you need a blog or group programme sales pages. We provide a flat written quote after a free 30-min discovery call.
Which booking platforms do you integrate?
We integrate with Calendly, Acuity Scheduling, Jane App, SimplePractice (embed), and custom booking systems. We can also build a lightweight custom intake and scheduling flow if you prefer not to use a third-party platform, useful if client confidentiality requirements make you cautious about third-party data processors.
How do you handle GDPR for sensitive health data?
Therapy websites handle Special Category data under GDPR, which requires specific legal bases, explicit consent, and clear retention policies. We build data processing notices, consent checkboxes, and privacy policies tailored to therapeutic practice, and we flag anything in your current setup that may put you at risk. We recommend you also register with the ICO as a data controller if you haven't already.
Do you understand BACP and UKCP compliance requirements?
Yes. We display your registration number and accreditation badges prominently, include supervision statements where appropriate, and ensure your privacy policy reflects the BACP Ethical Framework's requirements on client confidentiality and data handling. We've built sites for BACP-registered therapists, UKCP-registered psychotherapists, and ICF-accredited coaches.
Should I show my fees on my website?
Transparency about fees reduces friction, clients who know your rate upfront are more likely to make contact because there's no awkward conversation to have before the first session. We build a clean pricing or sliding-scale page that presents your fees honestly without underselling your value. If you're uncomfortable with full transparency, a "fees from £X" range is a good middle ground.
Is my own website better than a Psychology Today listing?
Both serve different purposes. Psychology Today catches people who are browsing profiles without a specific therapist in mind. Your own website captures people who are searching for your specific modality or location, often a higher-intent audience, and lets you present your full story, approach, and credentials on your own terms. Most therapists find that investing in a website reduces directory dependency within 6–12 months as organic rankings build.
WebAnts is a London web design agency specialising in websites for therapists, counsellors, psychotherapists and life coaches. We build GDPR-compliant, warm, and professional websites with online booking, modality pages and local SEO that reduce dependency on Psychology Today and other directories. 4.9★ rated on Google and Clutch.