(Web Design · Interior Designers)
Interior design websites
that attract the
projects you want.
WebAnts builds editorial portfolio websites for interior designers, beautiful, fast and structured to attract the right clients at the right budget.
What your site needs to do
- →Editorial portfolio with full project photography and room-by-room detail
- →Project case studies with brief, process, and outcome narrative
- →Residential vs commercial vs hospitality sector pages
- →Trade and supplier contact / collaboration page
- →Press and editorial features archive
- →Online shop or product sourcing service page (if applicable)
- →New project enquiry form with budget and project type qualification
- →Optimised for Pinterest, Houzz and Google image searches
Common problem
Photos without the story
Finished room shots are compelling, but showing the brief, the challenge, and the transformation is what convinces a prospect your process is worth the investment.
Common problem
No sector differentiation
Without dedicated pages for residential, hospitality, or commercial projects, high-end residential clients can't confirm you specialise in their type of project.
Common problem
Enquiries below budget range
A generic contact form attracts anyone, including prospects with budgets far below your minimum. A qualification form filters for the right clients before you spend time on a brief.
Common problem
Missing from Houzz and image search
Interior design decisions often begin on Houzz, Pinterest, or Google Images. A site without optimised image metadata and Houzz integration is invisible at the earliest stage of the buying process.
(What we build)
Built for interior designers,
not adapted from a template.
01
Editorial Portfolio & Project Pages
Full-screen, room-by-room project pages with high-resolution photography, material palettes, and a narrative that describes the brief and your design approach, not just the finished result.
02
Sector-Specific Service Pages
Dedicated pages for residential, commercial, hospitality, and yacht or aviation interiors, each targeting the search terms your ideal clients use and positioning your expertise in that sector clearly.
03
Project Case Study Narrative
Structured case studies that walk a prospect through the client brief, your creative direction, the challenges overcome, and the outcome, building trust and demonstrating process before the first call.
04
Trade & Supplier Pages
A dedicated section for trade partners, suppliers, and collaborative opportunities, positioned separately from client-facing content so it speaks directly to showrooms, brands, and fellow creatives.
05
Press & Awards Archive
A structured editorial press page featuring House & Garden, Dezeen, AD, Elle Decoration, and other publications, with proper image credits and outbound links that signal authority to search engines.
06
Project Enquiry Qualification
A multi-step enquiry form that asks for project type, location, property size, timeline, and budget range, so every submission that lands in your inbox is worth responding to.
(How we work)
From brief to live
in 3–5 weeks.
Discovery
A free 30-min call covering your project portfolio, target client profile, current site frustrations, and content assets. Flat written quote the same day.
Design
Editorial Figma designs that let your photography breathe, approved room by room before build starts. Typography, whitespace and layout chosen to position you as a premium studio.
Build
Image-optimised build with project pages, sector pages, a press archive, and a CMS your team can update to add new projects without a developer. Staged weekly for your review.
Launch & Care
Go-live, Google Search Console and Pinterest Rich Pins setup, and an optional care plan for adding new project pages and keeping your press archive current.
(Start a project)
Free 30-min call.
Flat written quote.
No prepayment.
Tell us about your studio. We’ll review your current site, discuss your portfolio and target clients, and send a flat quote within 24 hours.
(FAQ)
Questions about
interior design websites.
How much does an interior designer website cost?
A professional interior design portfolio with up to 10 project pages, sector pages, a press archive, and an enquiry form typically costs £2,000–£8,000. Larger studios with 20+ projects, an online shop, and Houzz integration typically cost £8,000–£15,000. Flat written quote after a free discovery call.
Which CMS is best for an interior design portfolio?
For most designers, we recommend either Squarespace (if you want to manage it entirely yourself with minimal technical involvement) or a custom WordPress or Next.js + Sanity build for a more editorial, bespoke result. Sanity is particularly well-suited to image-heavy portfolios, it handles project photography elegantly and gives you a clean interface for updating content. We advise based on how much you want to manage the site yourself.
Can you integrate my site with Houzz and Pinterest?
Yes. We set up Pinterest Rich Pins so your project images carry full metadata when shared, and ensure your Houzz profile links correctly to your site with consistent NAP details. We also optimise image alt text, file names, and structured data so your work appears prominently in Google Image search, often an overlooked source of inbound enquiries for designers.
Can you help me rank for interior design searches?
Yes. We build location and sector keyword targeting into every page, meta titles, headings, InteriorDesign schema structured data, and LocalBusiness markup. "Interior designer South Kensington", "luxury residential interior designer London", and similar long-tail searches are structured into the site architecture from the start.
How do I stop getting enquiries below my minimum budget?
The most effective approach is a multi-step enquiry form that surfaces budget range, project type, and property size before a prospect can submit. We can also include a minimum project size note on the contact page and sector pages, making it clear who your ideal client is without being unwelcoming to the right ones.
Can you add an e-commerce section for products or a curated shop?
Yes. We can integrate a Shopify or WooCommerce product section, or a curated "sourcing service" page that explains your procurement offering. For designers who sell lighting, furniture, or artwork, we build this as part of the initial site. For those who want to add it later, we ensure the CMS architecture supports it from day one.
WebAnts is a London web design agency specialising in interior designer websites with editorial portfolios, sector pages and project enquiry qualification. We build bespoke portfolio sites for interior design studios, residential, commercial, hospitality and luxury sectors. London. 4.9★ rated on Google and Clutch.