(Web Design · Healthcare)
Healthcare websites patients
trust, and search engines
rank.
WebAnts builds websites for healthcare providers, private clinics, GPs and physiotherapy practices, compliant, accessible, and optimised to attract new patients and online bookings.
What your site needs to do
- →CQC-compliant regulatory notices and patient rights information
- →Online appointment booking with real-time availability
- →Service/specialty pages optimised for patient search intent
- →Team profiles for every clinician with GMC/HCPC registration
- →Patient testimonials and quality ratings
- →Accessible design (WCAG 2.1 AA) for all patients
- →Clear emergency escalation pathways and out-of-hours contacts
- →GDPR-compliant forms with medical data handling notices
Common problem
Not appearing in local health searches
Without location-specific specialty pages, MedicalClinic schema and Google Business Profile alignment, your practice is invisible to patients searching right now.
Common problem
Friction in booking
Phone-only appointment requests lose you patients who search in the evening or at weekends. Instant online booking removes the barrier entirely.
Common problem
Content written for clinicians, not patients
Clinical language and jargon increases patient anxiety and reduces conversions. Your site should answer the questions patients actually ask, in the words they use.
Common problem
Missing regulatory compliance signals
No CQC notice, no GMC registration numbers, no privacy policy for health data, patients and regulators both notice. Compliance signals build trust before the first appointment.
(What we build)
Built specifically for
healthcare providers, not adapted from a template.
01
Specialty & Service Pages
Dedicated SEO-optimised pages for every specialty and treatment, written in plain English for patients, structured to rank for "[condition] clinic [location]" and "[specialty] near me" searches.
02
Online Appointment Booking
Integration with your practice management system or a custom booking flow, real-time availability, appointment type and clinician selection, automated reminders and confirmation emails built in.
03
Clinician Profile Pages
Individual profiles for every doctor, consultant and allied health professional, GMC/HCPC registration, qualifications, specialisms, publications and a direct booking link. The trust signal that converts searches into appointments.
04
CQC / Regulatory Compliance
CQC registration details, patient rights information, complaints procedure, professional indemnity, privacy policy and cookie policy, implemented correctly as standard on every healthcare site we build.
05
Accessible Design (WCAG 2.1 AA)
Full WCAG 2.1 AA accessibility compliance, appropriate colour contrast, keyboard navigation, screen reader compatibility, and accessible form labels, so every patient can use your site regardless of ability.
06
Local SEO for Patients
Location pages, Google Business Profile alignment, MedicalClinic and Physician structured data, and specialty + location keyword targeting, so patients in your area find you when they search for care.
(How we work)
From brief to live
in 4–6 weeks.
Discovery
A free 30-min call covering your specialties, target patients, regulatory requirements, and current site pain points. Flat written quote the same day.
Design
Accessible, trustworthy Figma designs, approved before build. Every specialty page and booking flow designed to convert anxious patients into confirmed appointments.
Build
WCAG-compliant, SEO-optimised pages, booking integration, CQC-compliant notices, and fast hosting. Staged weekly for your review.
Launch & Grow
Go-live, Google Search Console setup, accessibility audit sign-off, and optional monthly local SEO support to grow patient enquiries continuously.
(Start a project)
Free 30-min call.
Flat written quote.
No prepayment.
Tell us about your clinic or practice. We’ll review your current site, discuss your specialties and patient acquisition goals, and send a flat quote within 24 hours.
(FAQ)
Questions from healthcare providers
about their websites.
How much does a healthcare website cost?
A professional healthcare website with homepage, specialty pages, clinician profiles, online booking and regulatory compliance typically costs £4,000–£12,000. A larger private hospital or multi-site clinic with a patient portal, staff intranet and full local SEO build typically costs £12,000–£25,000. Flat written quote after a free discovery call.
What CQC and regulatory requirements do you cover?
We build CQC registration details, patient rights information, complaints and feedback procedure, professional indemnity notices, GDPR-compliant patient data forms, privacy policy, and cookie policy as standard. We work from your compliance team's requirements and flag anything in your existing site that looks non-compliant during our pre-build audit.
Which booking systems do you integrate with?
We integrate with Doctify, Healthcode, Pabau, Cliniko, Acuity Scheduling, and custom booking solutions. We can also build a lightweight appointment request form if you are not yet using practice management software. We recommend the platform that fits your clinical workflow and patient journey.
How do you handle GDPR for health data?
Health data is special category data under GDPR and requires explicit patient consent, a lawful basis for processing, and clear retention policies. Every form we build includes an explicit consent checkbox, links to your privacy policy, and a notice explaining how health data is stored. We do not connect forms to third-party marketing tools without clear consent and appropriate data processing agreements.
Is WCAG 2.1 AA accessibility required?
It is a legal requirement under the Equality Act 2010 for healthcare providers to make reasonable adjustments to ensure services are accessible to disabled people. WCAG 2.1 AA is the accepted standard. We build to this standard on every healthcare site and provide an accessibility statement as part of the launch package.
How do you differentiate between NHS and private content?
NHS and private patients have different expectations, questions, and decision journeys. We design a site architecture that serves both clearly, separate pathways, distinct calls to action, and content written for each audience, without creating a confusing experience for patients who want to understand their options across both.
WebAnts is a London web design agency specialising in healthcare and medical clinic websites that attract patients and meet CQC standards. We build specialty pages, WCAG-accessible designs, CQC-compliant notices and online booking integrations for private clinics, GPs, physiotherapy practices and specialist healthcare providers. 4.9★ rated on Google and Clutch.