(Web Design · Accountants)
Accountancy websites that
turn visitors into
paying clients.
WebAnts builds websites for accountants and bookkeepers across London and the UK. Clear service pages. Online consultation booking. Designed to generate new client enquiries all year round.
What your site needs to do
- →Service pages for every offering, tax returns, payroll, VAT, bookkeeping
- →Online consultation booking, capture new client leads 24/7
- →Pricing transparency pages (FCA-style, builds trust)
- →Client portal login button, clear access for existing clients
- →Team profiles that humanise your practice
- →Rank for "[service] accountant [city]" searches
- →Tax season lead campaigns, landing pages that convert
- →GDPR-compliant contact and intake forms
Common problem
Looks identical to a template
Prospects research multiple accountants, a generic site loses the comparison before the conversation starts.
Common problem
No online booking
Prospects who can't book a call instantly will find a firm that lets them. Every barrier to contact is a lost client.
Common problem
Missing for local searches
"Accountant near me" and "tax return accountant London" drive high-intent traffic. Most accountancy sites don't rank for them.
Common problem
Services buried or vague
If a visitor can't tell whether you do contractor accounts, limited companies, or self-assessment in seconds, they'll look elsewhere.
(What we build)
Built for accountants ,
not adapted from a business template.
01
Service Architecture
Dedicated pages for each service, self-assessment, payroll, corporation tax, VAT, bookkeeping, each keyword-optimised for local search and structured to convert visitors into enquiries.
02
Online Consultation Booking
Integrated booking calendar (Calendly, Acuity, or custom) so new client leads can schedule a discovery call the moment they land on your site, no phone tag, no lost leads.
03
Team Profiles
Individual pages for partners and managers, qualifications (ACA, ACCA, CIMA), specialisations, and a direct contact link. The personal touch that converts a visitor into a trust.
04
Seasonal Landing Pages
Dedicated landing pages for self-assessment season, year-end accounts, and VAT returns, built to capture intent-driven traffic at the moments it spikes.
05
Client Portal Integration
Clear login links to your client portal (Xero, QuickBooks, or your practice management software), visible on every page so existing clients always know how to access their documents.
06
Local SEO Foundation
Google Business Profile alignment, LocalBusiness schema, location-specific pages, and service + location keyword targeting to win "accountant in [borough]" searches.
“Accountancy firm doubles consultation bookings in 8 weeks.”
How a London chartered accountancy firm went from 4 new client enquiries a month to 9, by clarifying their service pages, adding online booking, and ranking for self-assessment searches.
(How we work)
From brief to live
in 3–5 weeks.
Discovery
A free 30-min call covering your services, target clients, competitor landscape, and current site weaknesses. Flat written quote within 24 hours.
Design
Professional, trustworthy Figma designs, approved page by page before build begins. Every service page template designed to convert.
Build
SEO-optimised pages, booking integration, GDPR-compliant forms, and fast hosting. Staged weekly for your review and sign-off.
Launch & Grow
Go-live, Google Search Console setup, and optional monthly SEO and content support to grow organic new-client enquiries.
(Start a project)
Free 30-min call.
Flat written quote.
No prepayment.
Tell us about your practice. We’ll review your current site, discuss your services and growth goals, and send a flat quote within 24 hours.
(FAQ)
Questions from accountants
about their websites.
How long does an accountancy website take to build?
A standard accountancy website, homepage, service pages, team profiles, and contact, typically takes 3–5 weeks. A larger practice with specialist service pages, a blog, and booking integration typically takes 5–8 weeks.
Can you help us appear in local search results?
Yes. On-page SEO is built into every page, keyword-optimised headings, meta titles, meta descriptions, LocalBusiness schema, and internal linking. We also align your Google Business Profile and build location-specific pages for the areas you serve.
What booking system do you recommend?
For most accountancy firms, Calendly or Acuity Scheduling integrates cleanly with your website and calendar with minimal friction. If you use practice management software with its own booking module, we can embed that instead. We advise based on your existing tools.
Do you understand GDPR requirements for accountants?
Yes. We build GDPR-compliant contact forms, cookie policies, and privacy notices as standard. For accountancy firms that handle sensitive financial data, we pay particular attention to data processing statements and consent mechanisms.
How much does an accountancy website cost?
A professional accountancy website with service pages, team profiles, and booking integration typically costs £2,500–£7,000. A larger practice with specialist pages, blog infrastructure, and seasonal landing pages typically costs £7,000–£15,000. Flat written quote after discovery call.
Can you integrate our existing accounting software?
Yes. We can integrate Xero, QuickBooks, FreeAgent, and most practice management portals, typically as a branded login button in the header and a dedicated client resources page. For more complex integrations (client document portals, automated onboarding), we scope these in the discovery call.
More new clients. Less cold outreach. →
Free discovery call. Flat quote. GDPR-compliant. No prepayment.
WebAnts is a London web design agency specialising in websites for accountants, bookkeepers, and chartered accountancy firms. We build service pages, online booking systems, GDPR-compliant forms, and local SEO foundations that turn visitors into consultation bookings. Based in London, serving accountancy practices across the UK. 4.9★ rated on Google and Clutch.